WL Customer™ is an enterprise customer master data hub that provides a unified customer view and update environment to multiple channels. It aligns these front office systems with multiple back office systems in real time, providing a single source of customer truth across the enterprise. DWL Customer™'s key technological strength is its "hub" or service-oriented architecture. Unlike UI-driven CRM systems or product-centric back office systems that create islands of customer information, DWL Customer™ is designed as a "headless" application that contains hundreds of packaged business services that may be integrated with front and back office business applications. This makes it faster and easier to integrate existing and new systems and solves the key issues impeding CRM implementations - multi-channel integration, incomplete customer knowledge and scalability.
