Centive is the leader in on-demand sales compensation management. Companies use Centive Compel to gain real-time visibility into sales performance metrics. Compel is a cost effective, on-demand solution that allows executives to be strategic and sales reps to stay focused on selling. A privately held company headquartered in Burlington, Mass., Centive is backed by leading venture capital firms including Polaris Venture Partners, VSP Capital and Key Venture Partners. Centive delivers its solutions through a direct sales force and alliances with consulting, implementation, platform and software partners.