CampaignRunner is a federated, metadata-driven visual query builder with distributed query processing for relational database systems specialized for business-oriented data analysis and segmentation tasks to support strategic campaign management initiatives.
CampaignRunner is ideally suited to situations where very large customer databases need to be analyzed for complex, unknown patterns and individual segments of interest identified for business communications. CampaignRunner can create decision trees and query graphs of any complexity with just a few mouse clicks.
CampaignRunner comes with an intuitive user interface, innovative decision elements, advanced analytics and detailed segmentation modules. It turns diverse enterprise data sources, databases and data warehouses instantly into a federated database environment. CampaignRunner has built-in mechanisms to automatically distribute query processing loads over the available servers. It provides unparalleled flexibility a