Blue Martini Software solutions enable retailers to increase same-store sales, boost e-commerce revenue and drive customer loyalty across every channel, in any language. Leading retailers across the world have used Blue Martini Software for:
- e-Commerce web sites with guided selling and localized customer dialogs
- Gift registry on the web and at a kiosk
- Promotional messages at point-of-sale terminals
- Clienteling for the sales associates
- Marketing campaigns online, direct mail or via call center
- Loyalty programs to drive repeat visits
Subsequent to its acquisition by Golden Gate Capital in May 2005, Blue Martini merged with Ecometry Corporation, a Golden Gate Capital portfolio company and a leading retail software vendor with a client base of nearly 400 customers including Nordstrom, Urban Outfitters, Coach, Brookstone, Nine West and Lego. Ecometry's products enable retailers to:
- Streamline customer order delivery using order management, assembly (if needed) and shipping
- Manage inventory using inventory forecasting, standing order management and warehouse management
- Implement best practices in the catalog business using continuity management
- Support customers via integrated call center with CTI integration
- Manage marketing campaigns via Campaign Management and contact relationship management
- Integrate with financial systems through accounting interfaces
The combined entity delivers an unsurpassed end-to-end solution for multi channel retailers. The combined solution enables retailers to optimize and integrate multiple customer interaction channels and then ensure cost-effective on-time delivery of sales orders from such customer interactions through a fully integrated back-office solution.