The Advantage Software Company was founded in 1977 in Los Angeles, California.
 
In 1983 the first Advertising Agency Management systems were installed. The Heavyweight (as it was called) was one of the most innovative packages on the market at that time.

In 1985 our Advertising Agency User’s Group was founded. We work as partners to develop software and services that meet the needs of every member. The user group continues to be very active and votes annually on system enhancements. They also hold our source code in an escrow account.
 
In 1992 we began developing a new generation of Agency Management Software called Advantage. Advantage was the first true Windows product available on the market for Advertising Agencies.

1995 was the year of our first installation of Advantage. Since then, 374 more agencies have implemented and continue to use the Advantage system.
 
2002 – Advantage acquires the Adman company; adding its base of over 800 clients and 14 staff members to the Advantage family. With the addition of this experienced staff, we were able to double our efforts in the areas of research, development and technical services for the Advantage product.
 
In 2004 we released Webvantage, our browser-based control panel providing Internet or Intranet access to Advantage applications, reports and information.
 
Advantage continually grows and improves based on our agencies’ needs and the demands of technology. The Advantage Software Company is a consistently profitable, privately held company with a long history of innovation and superior service to its clients.