The challenge for retailers in developing these blended sales strategies comes not from enabling all of their multiple customer channels, but rather from their ability to optimize the interaction with these customers regardless of channel. Customers expect channel transparency throughout the buying process—the ability to research using one sales channel, buy using a second, and return or exchange using yet another channel. In order to keep up with these demands, it has become vital to be able to integrate customer-facing activities in the transaction lifecycle, such as marketing, ordering and customer service, with operational activities—such as fulfillment and delivery—across the store, the Internet, and other channels including catalog, call centers, kiosk, and wireless devices.

CommercialWare’s suite of products has been built for retailers and direct marketers to optimize the transaction lifecycle across all customer touch-points. This is achieved, essentially, through five products:

• Java™ Solution for Direct to Consumer and Cross-Channel Retailing
  CWSerenade™
• Order Management, Customer Service and Fulfillment Solution CWDirect™
• Point-of-Sale and Back Office Integration for Cross-Channel Retailers Solution CWStore™
• Real-time Cross-Channel Inventory Accessibilty Solution CWLocate™
• Interactive Drop-ship Fulfillment Solution CWCollaborate™
• Cross-Channel Business Intelligence Solution CWData™ and CWAnalytics™
• Enterprise Application Integration Solution CWIntegrate™
• Cross-Channel Gift Card Solution CWValueCard™

With the release of CWDirect 9.0, CommercialWare is taking a crucial step forward in the world of cross-channel retailing. Not only will our customer base have the ability to leverage CommercialWare’s industry leading cross-channel order management and fulfillment solutions, they will be able to integrate this technology seamlessly into their larger retail organization, and create a holistic view of mission critical information across all channels

Leading retailers including Abercrombie & Fitch, Patagonia, Staples, Starbucks, Brooks Brothers, Ritz Camera, J.Jill, and many others have all utilized CommercialWare solutions to optimize their cross-channel transactions.