Soffront Software Receives 2007 CRM Excellence Award from Customer Interaction Solutions Magazine

Soffront® Software Inc., announced today that Technology Marketing Corporation (TMC)'s Customer Interaction Solutions® magazine has named Soffront CRM as a recipient of a 2007 CRM Excellence Award. Customer Interaction Solutions has been the premier publication in the CRM, call center, and teleservices industries since 1982.

Fremont, CA - May 15, 2007 -- Soffront® Software Inc., announced today that Technology Marketing Corporation (TMC)'s Customer Interaction Solutions® magazine has named Soffront CRM as a recipient of a 2007 CRM Excellence Award. Customer Interaction Solutions has been the premier publication in the CRM, call center, and teleservices industries since 1982.

A CRM pioneer since 1992, Soffront offers a complete CRM solution that spans the enterprise with integrated CRM capabilities. Designed to readily adapt to a company's processes, workflows, and users, Soffront CRM is flexible, powerful, and affordable. Soffront CRM helps mid-sized companies or departments of larger companies be more competitive by better facilitating information with current customers, potential customers, employees, partners, and suppliers. Soffront offers a variety of implementation options including on-demand, on-site, host-to-purchase, and concurrent or named seats.

"We are pleased to receive this prestigious award for a second year in a row," said Manu Das, Soffront president and founder. "As the leader of mid-market CRM software, we continue to demonstrate excellence by adding easy-to-use, powerful features and functionalities to our popular CRM suite. When compared with other mid-market CRM solutions, we routinely hear from our prospects and customers that we lead the competition in customization, price, and functionality."

"The Eighth Annual CRM Excellence Awards commend the companies that have proven to be true CRM partners to their customers and clients. Soffront has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset...their customers," said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

The Eighth Annual CRM Excellence Award winners have been chosen on the basis of their product or service's ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer. The CRM Excellence Award is based on hard data, facts and numbers demonstrating the improvements that the winner's product has made in a client's business.

The CRM Excellence Award winners for 2007 can be found in the May and June issues of Customer Interaction Solutions magazine.

About Soffront

Soffront Software Inc. has the experience, technology and focus to serve mid-market companies seeking CRM solutions. Soffront's integrated CRM capabilities include sales, marketing, customer service, knowledge base, help desk, project management, asset/inventory management, order processing, defect tracking and more. With more than 2,500 CRM customers worldwide, Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

Contact:

Jan Pierret
TMC
203-852-6800 ext. 228
jpierret(at)tmcnet.com

Alison Golan
Soffront
904-230-0349
Alison(at)soffront.com

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