Globalization Downside: A Disaster Anywhere Can Affect Corporate Sales Performance Everywhere
Steelwedge Sales Planning and Performance Management Solutions Make Enterprise Systems More Effective When the Going Gets Tough

PLEASANTON, CA -- June 28, 2006 -- Steelwedge Software, the leader in Sales Planning and Performance Management solutions, was cited in a BusinessWeek Online article (www.businessweek.com) as the kind of planning solution that corporate executives require when developing disaster preparedness planning scenarios.
Steelwedge also announces a related Webcast on July 11, 1 pm Eastern, featuring Dr. Jag Sheth, Kellstadt Marketing Professor at Emory University, and best selling author of "Tectonic Shift, The Geo-economic Realignment of Globalizing Markets," and "The Rule of Three: Surviving and Thriving in Competitive Markets." Registration is at www.steelwedge.com.

Highlights from the BusinessWeek Article by Kevin O'Marah, Senior Vice President of strategic research at AMR Research, a Boston-based advisory firm and leader in supply-chain research include:

• In the past five years, businesses have had to deal with September 11, SARS, port strikes, hurricanes, and a possible pandemic. Though planning for low-probability, high-impact events is low on many executives' task list (only 32% have a plan), not planning isn't a strategy.
  
• Supply-chain risk is a business problem... One (area) is supply-risk planning, or identifying threats to supply flow and making contingency plans... In this area, (only) 22% of the companies in (the AMR) survey say they have prepared.  Companies need to look for backup supply sources and have ways of accessing those supplies in the event of an emergency.
  
• In the AMR survey, 38% of companies have systems and processes in place to support customers and employees who may need to work from the safety of their own homes.
  
• And, 43% of the companies are... evaluating scenarios for corporation-wide financial risk -- for the present, the near term, and the future, looking at such things as hedging strategies for fuel, metals, or semiconductor capacity or scenario modeling to limit dependence on any high-risk part, or node, of the supply network.
  
• Directly after a disaster... the daily grind often means pushing complex analysis of what could go wrong off the agenda. The 32% of companies employing a variety of technology tools are ahead of the curve... looking to a new class of technology that helps sales, marketing, and operations coordinate efforts. This includes sales and operations planning software, made by such vendors as Steelwedge... that let the user conduct what-if analysis and scenario planning to best align customer demands with supply realities.

"In addition to making enterprise systems like ERP by SAP and Oracle, and CRM by Salesforce.com more effective, the realities of globalization are additional reasons that Fortune 1000 companies are using our solutions," said Steelwedge CEO Timothy Campbell. "We are pleased to be supporting the sales and operations planning initiatives of companies like Enterasys Networks, Harley-Davidson, Teledyne Technologies and Aurora Networks. That's why we received the 'Editors Choice Award' from Intelligent Enterprise Magazine as a company to watch in 2006."

ABOUT STEELWEDGE

Steelwedge Software, Inc. is the leading innovator in the emerging field of Sales Planning and Performance Management (SPPM), helping companies create, synchronize and collaborate on sales plans, develop better sales forecasts, manage and plan accounts, and improve field sales performance. Leading customers include Qlogic, Enterasys Networks, Harley-Davidson, Juniper Networks, Teledyne and FedEx. For more information, please visit www.steelwedge.com.

Steelwedge and all Steelwedge product names are trademarks or registered trademarks of Steelwedge Software, Inc. All other company and product names are trademarks of their respective holders.

Contact:

     Dick Hackenberg
     RBH Consulting
     415 710 7570