Parature Conducts Nationwide Customer Support ROI Survey
Research to Aid Support Professionals in Gaining Management Support and Improving Inefficiencies

MCLEAN, VA - February 28, 2006 -- Parature, provider of award-winning, on demand customer support software, announced today that the company is conducting a nationwide survey of customer support professionals to uncover the exact costs involved with operating a customer support organization and to examine what return on investment (ROI) businesses are receiving from their support solutions. Individuals taking part in the survey can use the results as an analysis tool and potentially report findings to their management team and use the information as a guide for improving current inefficiencies. Participants can also register to receive the nationwide results of the survey and an accompanying report in April 2006 to compare their support organizations to other businesses across the U.S.
 
Investigating how much a company spends per year on technology licensing and consulting fees, their volume of support transactions via phone, e-mail and the Internet and several other key factors enables businesses to gain a clear picture of what aspects of their support organizations are, and are not, contributing to its ROI.

According to Rebecca Wettemann (1), Vice President of Research at industry analyst firm Nucleus Research, the two key pitfalls that lead to disappointment in the ROI of support initiatives are high initial and ongoing software costs and long deployment times. With Parature's on demand customer support and help desk solution, the risk of both of these potential pitfalls is mitigated. Because Parature hosts, administers and maintains the solution, and due to the company's subscription-based pricing model, there are no high costs that traditional installed software vendors charge. The average deployment time for Parature's solution is 3-5 weeks, compared to the months or years that other solutions may take.

To participate in the ROI survey and register to receive the nationwide results, please visit http://www.parature.com/roi/default.aspx?sSource=thesoftwarenetwork. The survey deadline is March 31, 2006.

About Parature

Parature, the leader of online support software enables companies to improve their internal and external support, while reducing costs. Through its suite of modules, Parature allows companies to provide critical self-servicing information on a 24x7 basis via the web, resulting in reduction of inbound support load and therefore reducing support costs. Continually growing, Parature serves industry leaders such as Office Depot, ATI Technologies Inc. and Florida State University. For more information on the full features available in Parature, or to sign up for the FREE 30 Day Trial, please visit www.parature.com.

(1) As quoted in the SearchCRM article CRM ROI 101, June 25, 2004

Contact:

     Kim Cornwall
     (703) 390-9600 x116