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Prentice Hall Includes WebSurveyor in Marketing Textbook Burns/Bush, Marketing Research, 5e Features WebSurveyor Academic Grant Program
HERNDON, VA - December 5, 2005 -- WebSurveyor Corporation, the leading provider of online survey solutions, announced today that it is included in the fifth edition of Marketing Research by Alvin Burns and Ronald Bush -- the global leader in undergraduate marketing research. This is the first published Pearson Prentice Hall textbook that features the WebSurveyor Academic Grant Program which gives qualified colleges and universities free access to the company's powerful online research software. "While the fifth edition of Marketing Research gives students a comprehensive look at both the principles and practices of marketing research, the WebSurveyor Academic Grant Program allows them to get the practical experience of doing hands-on market research projects, or any other information gathering assignments developed by their instructors," says Ashaki Charles, Marketing Manager at Pearson Prentice Hall Business Publishing. "Through the grant program, students are getting access to the same software that's used by industry practitioners worldwide to collect and analyze vital data at no additional cost."
"WebSurveyor partners with leading text book publishers like Pearson Prentice Hall to create a sophisticated and efficient workforce of the future," says WebSurveyor CMO Tom Lueker. "By using our software in the classroom, students are learning how to collect the vital intelligence that will help them make sound business decisions in their future corporate offices."
WebSurveyor had been donating its survey software to colleges and universities through the grant program since 2003. With 155 colleges and universities already enrolled, WebSurveyor has donated a cumulative value of $7.75 million to academic institutions worldwide.
Instructors at universities, colleges, community colleges and private educational institutions can apply for the grant program at http://www.websurveyor.com/grant.
About WebSurveyor Corporation
WebSurveyor Corporation is the leading provider of online survey solutions that empower people with real-time feedback to drive their businesses. Since 1999, over 4,000 customers have trusted WebSurveyor with their online survey projects. WebSurveyor ensures data security and confidentiality, a reliable survey hosting service, dependable survey software and a responsive team of survey experts -- all backed by a money-back guarantee. The company has been recognized for its strong commitment to business excellence and to the highest standards of civic and social responsibility, integrity, and ethical conduct, while being named one of the fastest growing companies in America. For more information, visit http://www.websurveyor.com.
About Pearson Prentice Hall and Pearson Education Pearson Prentice Hall is the largest higher education publisher in the world and is part of Pearson Education.
Educating 100 million people worldwide, Pearson Education (http://www.pearsoned.com) is the global leader in educational publishing, providing scientifically research-based print and digital programs to help students of all ages learn at their own pace, in their own way. While virtually all students in America learn from a Pearson program at some point in their educational career, about three million college students are currently pursuing their courses online using Pearson Higher Education's products. In the U.S., nearly 25,000 schools use Pearson technology to help instruct pre K-12 students and manage how they are doing. Pearson provides schools customizable services to create, deliver, score and report educational assessments, both in print and online, that help promote learning. The company is home to such renowned publishing brands as Pearson Prentice Hall, Pearson Addison Wesley. Pearson Longman, Pearson Benjamin Cummings, Pearson Scott Foresman, and Pearson Digital Learning. Pearson Education is part of Pearson (NYSE: PSO - News), the international media company. In addition to Pearson Education, Pearson's primary operations include the Financial Times Group and the Penguin Group.
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