MTS Now Using iQmetrix's ChanneliQ to Manage Their Internal Channel
 
December 1, 2004 - iQmetrix, maker of the ChanneliQ Retail Management System, today announced that MTS, a leading North American Telecommunications Company, is now using ChanneliQ to manage its internal retail channel.

ChanneliQ provides the telecommunications carrier with a fully integrated retail management system that optimizes efficiencies across the channel. By streamlining customer and product information from all touch points, ChanneliQ effectively manages all aspects of the channel while delivering the benefits of an enhanced customer experience, increased revenue growth, and reduced customer churn.

From its Manitoba based facility, MTS supplies both residential and enterprise level customers with a variety of services ranging from wireline voice and high-speed data, to next-generation wireless and MTS TV. For a company with diversified services, the efficiencies created by implementing an integrated solution are unmatchable.

"iQmetrix is pleased that MTS has chosen our ChanneliQ solution," said Chris Krywulak, iQmetrix President and CEO. "MTS has established itself as a leading carrier in the North American market and their choice to implement an integrated system will only add to their recent success."

Krywulak added that ChanneliQ streamlines operations to develop a holistic view of the customer, so MTS will receive consistency in customer relationship management, reduced costs and increased operational efficiency.

About iQmetrix

iQmetrix is a leading provider of retail management systems for the cellular and wireless retail and telecommunications industries. iQmetrix sells its innovative business solutions to multi-location cellular retailers and telecommunications carriers throughout the North American market. Scalable and adaptable, iQmetrix technology can be deployed as a standalone application for managing the dealer channel or used internally to enhance efficiencies between enterprise level applications. The software products, RetailiQ and ChanneliQ, provide solutions to manage Point-of-Sale, CRM, Inventory, Accounting, HR, Marketing, Intranet and eCommerce and more. Years of industry experience are built into technology designed to meet the specific demands of the industry. iQmetrix is a privately held company with offices located in Canada and the United States.

About MTS

MTS is Canada's third-largest communications provider, with 7,000 dedicated employees focused on delivering outstanding value to its customers. Seamlessly blending innovative solutions and world-class technology, MTS connects its customers to the world. MTS serves enterprise and residential customers in Manitoba with a full suite of services ranging from wireline voice and high-speed data services, to next-generation wireless services, to MTS TV, through its MTS (Manitoba) division. Its Allstream division serves its national business customers with a world-class portfolio of Connectivity, Infrastructure Management and IT Services. Spanning more than 18,800 kilometres, MTS and Allstream have an extensive broadband fibre-optic network and the greatest reach of any competitive communication solutions provider in Canada. MTS's shares are listed on The Toronto Stock Exchange (common shares trading symbol: MBT; Class B preference shares trading symbol MBT.B).